Amazon Introduces New Selfie Device: Echo Look

amazon echo

Want to know how you look? Just ask Amazon’s new fashion selfie device Echo look.

On Wednesday, Amazon quietly unveiled the new voice activated, hands-free camera and it’s pitching as the first “artificial style assistant”. Like other Echo devices, the Echo Look is voice-activated, powered by the Alexa digital assistant, and it does everything the current Alexa can do, including controlling other smart home devices and answering questions about the weather, news, and your schedule.

This though can also control the device’s integrated camera with, “Alexa, take a photo.”No more standing in front of the mirror and shooting a selfie or overextending your arm to capture an image of your blouse and skirt or pants and shirt. According to the Amazon’s video, you just step back a few feet and tell Echo Look to take a full-length photo.

The 5-megapixel camera sits in the middle of a circular LED flash, and there’s depth-sensing to keep the subject in focus and let you blur the background for better selfies. Although the resolution is pretty low, but Amazon says they optimized the camera so images can be shared easily and sent quickly to Echo Look’s style checker.

The viewfinder for your photos is your smartphone, where you see the live view, take the snapshot or grab a short video (also with voice command) so you can see your fashion choices from all sides. Amazon is also taking the whole fashion consultant thing a bit further, integrating machine learning and AI into the system with Style Check, so you can get feedback on your look without turning to your partner, spouse or friends.

Just try on two different outfits, as long as they are in the Echo look system and then let the device do all the work for you, based on the AI, fashion trends and, according to Amazon, “what flatters you.”

With the booming online fashion industry and people taking billions of selfies, Amazon has played a smart move, putting it in the center of it all.

At $199.99, the Amazon Echo Look, which is currently available by invitation only, is one of the more expensive Echo devices. The cheapest one is the tiny, $50 Echo Dot.

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